New York, January 9, 2020 – Nadim Malik, CEO of Sutton Place Strategies (SPS), participated in the panel, Growing Your Deal Flow: Demand Generation Strategies, at the AM&AA 23rd Annual Global M&A Conference in Scottsdale, Arizona to discuss how intermediaries, investors, lenders, and other parties in the M&A process approach improving deal flow using technology and analytics.

The panel examined challenges M&A participants face in the current competitive environment, where Malik discussed existing inefficiencies that investors face in the intermediary landscape.  Over 60% of intermediaries run limited or moderate processes, and data and technology can provide tools to help save time and build better and longer lasting relationships.

The conversation emphasized the importance of data, analytics, and technology as the common theme amongst intermediaries, lenders, and other service providers in the M&A industry.  Malik highlighted deal connections and how having data that allows for “one degree of deal separation” can provide novel business development strategies to find new deal opportunities.  Data and analytics can offer perspective on a professional’s deal history, who they have done deals with, and how to move the relationship forward in a mutually beneficial way.  As such, keeping contact data current via tools such as SPS Fusion is integral to an effective business development process.

The panel was moderated by Chris Blees of BiggsKofford and included fellow panelists Ethan Boothe, EisnerAmper; Terry Keating, Accord Financial; and Lawrence Simon, Clearview Capital.

About Sutton Place Strategies, LLC Founded in 2009, Sutton Place Strategies is dedicated to helping investors, corporate buyers, lenders and advisors maximize their business development effectiveness. The firm’s core service, Deal Origination Analytics™, is the convergence of actionable data with proprietary technology that is designed to quantify the addressable universe of a client’s target market, serve as a roadmap to improve deal sourcing, and measure progress on a continual basis.

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